Brand Guidelines
Current revision: BB-BG-25X-00 (October 2025)
This is an updated mirror of the [PDF] BBJProjeK Brand Identity. Download the official PDF.
Initial documentation
Based on:
- [PDF] BBJProjeK Brand Identity Guidelines (BB-BG-25X-00.pdf)
- [PDF] The Ragyxo Brand Book (RA-BB-25X-00.pdf)
- [PDF] Lapiacery Brand Guidelines (LP-BG-23III-00.pdf)
BBJProjeK branding colours
| Colour Name | Preview | Pantone Colour | HEX |
|---|---|---|---|
| BBJProjeK | Pantone 7686C | #1D4F91 | |
| BBJProjeK (Dark) | Pantone 284 C | #6CACE4 | |
| BBJProjeK The Authority | Pantone 7706 C | #006A8E | |
| BBJProjeK The Authority (Dark) | Pantone 7702C | #48A9C5 | |
| Ragyxo | Pantone 168 C | #73381D | |
| Ragyxo (Dark) | Pantone 4645 C | #AD7C59 | |
| RaBBAu Next | Pantone 7749 C | #5B6236 | |
| RaBBAu Next (Dark) | Pantone 7494 C | #9CAF88 | |
| Lapiacery | Pantone 3282C | #008578 | |
| H!OS | - | #BB1420 | |
| H!OS (Dark) | - | #BB6969 |
For more information about colors and brand identity, download [PDF] BBJProjeK Brand Guidelines.
Palette
Logos
You will see the logos according to your system theme preferences. Switch to dark or light mode to see different applications. For complete instructions and application examples, always refer to the [PDF] BBJProjeK Brand Guidelines.
In the following link you can download additional assets and icons for the BBJProjeK Corporate Identity application, so that you can access vectorized logos and other useful resources: [PDF] BBJProjeK Brand ToolKit 2025X.
BBJProjeK Logo
BBJProjeK Extended Logo
Corporate typography
The BBJProjeK Brand uses DM Sans, and IBM Plex Mono as main and heading typography, titles, and some special document texts, while Lato is our pick for regular text, used in general documents.
The alternative font Verdana will be used exclusively in cases where Lato font is not available. Verdana is a highly readable sans serif typeface family. It’s installed by default on Mac and Windows.
Archive
Below there is an archive of previous guidelines.