Brand Guidelines
Current revision: BB-BG-25X-00 (October 2025)
This is an updated mirror of the [PDF] BBJProjeK Brand Identity. Download the official PDF.
Initial documentation
Based on:
- [PDF] BBJProjeK Brand Identity Guidelines (BB-BG-25X-00.pdf)
- [PDF] The Ragyxo Brand Book (RA-BB-25X-00.pdf)
Palette
| Name | Preview | Pantone | HEX |
|---|---|---|---|
| BBJProjeK | Pantone 7686C | #1D4F91 | |
| BBJProjeK (Dark) | Pantone 284 C | #6CACE4 | |
| The Authority | Pantone 7706 C | #006A8E | |
| The Authority (Dark) | Pantone 7702C | #48A9C5 | |
| Ragyxo | Pantone 168 C | #73381D | |
| Ragyxo (Dark) | Pantone 4645 C | #AD7C59 | |
| RaBBAu N. | Pantone 7749 C | #5B6236 | |
| RaBBAu N. (Dark) | Pantone 7494 C | #9CAF88 | |
| Lapiacery | Pantone 3282C | #008578 | |
| H!OS | - | #BB1420 | |
| H!OS (Dark) | - | #BB6969 | |
| Pinkie | - | #D01C7C | |
| Pinkie (Dark) | - | #E371AE |
Other secondary used colors across some designs.
| Name | Preview | HEX |
|---|---|---|
| Normal Text | #202020 | |
| Heading (A) | #404040 | |
| Heading (B) | #606060 | |
| Background | #E8EEFD | |
| Background (dark) | #0F121A | |
| Green Tea | #395542 | |
| Legacy A | #7886CD |
For more information about colors and brand identity, download [PDF] BBJProjeK Brand Guidelines.
Logo
You will see the logos according to your system theme preferences. Switch to dark or light mode to see different applications. For complete instructions and application examples, always refer to the [PDF] BBJProjeK Brand Guidelines.
Typography
The BBJProjeK Brand uses DM Sans, and IBM Plex Mono as main and heading typography, titles, and some special document texts, while Lato is our pick for regular text, used in general documents.
The alternative font Verdana will be used exclusively in cases where Lato font is not available. Verdana is a highly readable sans serif typeface family. It’s installed by default on Mac and Windows.
Assets
You can download additional resources for the Corporate Identity application, so that you can access vectorized logos and other resources.
- Logo Assets: https://ac.bbjprojek.org/assets/branding26w07/
- Logo Mockups: https://ac.bbjprojek.org/assets/branding26w07/mockups/
- Typography Assets: https://ac.bbjprojek.org/assets/branding26w07/brandingfonts26w07.rar
Archive
Below there is an archive of previous guidelines.