It's commonly done to install and set up a Windows 10 installation by getting the official ISO and burning it into a USB / DVD with programs such as Rufus or Ventoy.
However, as we all know, Windows 10 is fully bloated with useless things, telemetry, and other stuff** that does not benefit the user but only uses resources of the computer, sometimes crucial on limited hardware.
Some users have been creating plenty of tools for partially deleting some of the inbuilt crap installed in a clean Windows installation (i.e. Bloatbox). Nevertheless, some experienced users in the Windows area bring the user powerful tools for creating a clean Windows 10 installation, for real, a CLEAN and IMPROVED installation.